PNC nears decision on ad agency; Pittsburgh firms reportedly out - Pittsburgh Business Times:

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Finalists will arrive Downtown next week to present theire creative workto Pittsburgh’s largest bank, confirmed Jane principal of the Bedford the Atlanta-based consulting firm supervising the search. “There’ll be no decisioh until mid-June,” she said. However, no Pittsburgjh agencies moved beyond the early rounds of competition to rank amonbg the finalists forthe account, Bedford said. She also ruled out Minneapolis-based Campbell-Mithun, which had serveds since 2007 but did not makethe cut. PNC’zs longtime agency, Southfield, Mich.-based chose not to participate.
PNC spokesman Fred Solomonb confirmed that candidates will come to town for a finall presentation inearly June, but wouldf not say who they “We’re not going to release the names of the competitorsz at this time,” Solomon said. “Whenj we have a decision, we’ll consider an The agency trade publication Ad Week earlier this montj reported that finalists wereMcCann Deutsch, TBWAChiatDay and Leo All are huge names in consumer Two have had local clients: Deutsch has workefd with General Nutrition Cos. Inc. and Leo Burnett with The searcyh began inlate February, prompted by PNC’s $5.6 billiob acquisition of National City on Dec. 31.
The deal positionedc PNC as the nation’s fifth-largest bank in terms of and its geographic territory covers13 states, including cities like Cleveland and where PNC is a new name, and placews like Pittsburgh and Cincinnati, where it had considerable overlap with Nationaol City. PNC sent requests for proposals to severak agencies across the country to kick off the including , Downtown, and Smith Brothers Agency, Nortgh Side.