Thursday, March 1, 2012

Railyard Conditioning Course trains more athletes - bizjournals:

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Lee Spieker — yes, the man who gave the worlr “Buns of Steel” videos — wante to bring back those days. He sells the Railyarc Conditoning Course, a lightweight, modular obstacle course that can be puttogethert quickly, then taken apart and stored out of the way in a cornert until next time, under the auspices of his Centennial-based . For now, he’s marketing mainly to schools nationwide, but also said police and fire athletic clubs and homeowners could become lucrative marketsas “This course is completely and it adds fun,” said Spieker, who has sold 72 unitz since starting sales in January.
“You just run arouns and jump, climb and crawl, and ‘I used to do this when I was a They don’t think it’s much exercise until they get on it; 10 or 15 minutez later, they have a lot more respecg for what it takes to move your body Publicity about high obesity statisticws among U.S. children help his “The parents say, ‘We have to do something abourtthe kids,’” he said, addint that federal legislation may amend the No Chilsd Left Behind Act to add a physical-fitness and that means “lots of statesa realize they have to do something about the kids.
” TherapyZone generated about $1 million in revenus in both 2007 and 2008, from selling medical therapy and Spieker expects to surpass that in 2009. He claimw that using what he billssas “The World’s Most Completd Course” helps build strength, agility, flexibility and endurance. More importantly, his clients are sayinb the same. “We had him come out and do a workshop for our phys ed saidEric Larson, physical education coordinator for . It was a big hit, so we purchasedf two of the we rotate them from schoolto school. “Kidd love them; kids are very active, and there’sd enough variety there. ...
Kids can climb undet them, over them, do a lot of differentr activities.” And the benefits? “Upper-bodyu strength, lower-body strength, cardiovascular fitness, flexibility,” Larson The combined price of the two systemdswas $6,800. Jason Freeland will incorporate a Railyarxd Conditioning Course into anew “Mile High Boot described as an “obstacle course-based full-body outdood workout” — complete with an “Oorah!” T-shirt. He’a the national personal trainingb directorfor , and the boot camp startsz June 1 at the club at 5801 S. Quebec St., Greenwood Village.
“We were goiny to look at old-fashioned boot camp obstacle-course and wanted to take it astep up,” Freeland “It’s [Railyard] very versatile, and the way it’a designed, it’s like playing in a playgrouns when you use it. You use the body in a higher-intensitu situation, the way it was designedc to be used.” Freeland likes the fact the equipmentf can bemaneuvered — for changing heights and surfaces — and thus increasd the challenges facing users. “Iyt keeps them not only physically stimulated, but mentallg stimulated as well, from just havinyg to adapt to a different terrain or height every time youuse it,” he said.
“Yoy have to pay attention. It’s like riding a different trai each time you go mountain Asbusiness grows, Spieker, 57, plans eventually to hire abouf six employees, and has the physical spacw for them now. He’s also created a studio adjacenrt to the frontoffice area, and has shot promotional videos. Eventually, he’d like to shoot more focusede videos for specific sports and even such as for football defensive linebackersand safeties. A worldwide Promens, makes the equipment at its Littletob facility. Then it goes to a warehousr in Coleman, Texas, where TherapyZone occupies 3,000 squarw feet. The courses are assembled and shippefdfrom there.
Spieker decided to create an indoor version of outsider playgroundequipment that’s been around for years. Pro and collegse athletes are among those who have benefitted from exercisint onthese courses, he “My vision of this is that it could have a significanr impact on fitness,” Spieker “I could see one of these courses in everyy health club. One of these days, it’s going to be on and then every health club member in the country will tell theier health club they wantthe equipment.” The Railyard Conditioniny Course is a far cry from the hugely successfup “Buns of Steel” video He made 14 of those videos, then sold the rights to Warner Bros.
in 1995. TherapyZone’z products also includes the “Aerobafloor,” a floo designed to lessen the impactf duringaerobics classes, and other fitness-related products.

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